Is every app idea worth pursuing? Of course not. But people need better ways of roughing out their ideas and generating interest in them before tackling all the details.

By democratizing app development, Kony wants a visionary to be able to design an app in an afternoon, open it from an app store, and sit down next to the CFO with the app already running on an iPhone or Android device—not ready for production, not linked to enterprise systems, but fleshed out enough to show the potential to justify making an investment.

Check out our latest Mobile Memo to find out more about how app development can be democratized, and what that can mean for you.