451 Research published an in-depth report on Kony and highlighted its recent product innovations, as well as key strategic partnerships that were established with AWS and Cognizant, which are critical to enable Kony to effectively compete and scale its business.

THE 451 TAKE

A round of acquisitions and intensifying focus from its competition are hastening the make-or-break options for Kony, the largest independent pure play in the MAP market. It has responded well these past two years, with a regular cadence of solid product updates that have evolved a market-leading vision for mobile middleware. It has struck a balance between innovation in its portfolio and reaction to external market trends, to keep its nose ahead of pure-play peers and remain competitive with its larger public company competition. It will have to effectively manage key strategic dependencies on AWS and Cognizant, both of which will give it a leg up, but could also become competition at some point. For now, Kony has embraced new innovations from outside the mobile ecosystem to incrementally evolve its own portfolio. It has widened the gap with the long tail of MAP competition, and has laid the foundation for what is a strong strategy to scale its business.

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451 Research published an in-depth report on Kony and highlighted its recent product innovations, as well as key strategic partnerships that were established with AWS and Cognizant, which are critical to enable Kony to effectively compete and scale its business.

THE 451 TAKE

Thumb

A round of acquisitions and intensifying focus from its competition are hastening the make-or-break options for Kony, the largest independent pure play in the MAP market. It has responded well these past two years, with a regular cadence of solid product updates that have evolved a market-leading vision for mobile middleware. It has struck a balance between innovation in its portfolio and reaction to external market trends, to keep its nose ahead of pure-play peers and remain competitive with its larger public company competition. It will have to effectively manage key strategic dependencies on AWS and Cognizant, both of which will give it a leg up, but could also become competition at some point. For now, Kony has embraced new innovations from outside the mobile ecosystem to incrementally evolve its own portfolio. It has widened the gap with the long tail of MAP competition, and has laid the foundation for what is a strong strategy to scale its business.

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