For years, bank executives have thought of their mobile apps and sites as informational and transactional touchpoints for existing customers conducting day-to-day banking activities. But leading brands in other industries have recognized the potential for mobile-as-a-destination. This does not mean trying to turn your company into something completely separate from banking – it means innovating the adjacent possible. This webinar will outline Forrester’s research into the current state of mobile banking around the world, articulate the value of adjacent innovation in mobile, and briefly discuss mobile best practices.


  • Where mobile banking is today: An overview of the global mobile landscape
  • Why your mobile strategy should go beyond banking: The power of innovating the adjacent possible
  • How leading brands are transforming mobile experiences – in banking & other industries 


Peter Wannemacher, Senior Analyst Serving eBusiness & Channel Strategy Professionals - Forrester

Peter WannemacherForrester Logo

Peter serves eBusiness & Channel Strategy Professionals, specializing in digital strategy for retail banks. He works with executives at banking providers and their partners to challenge thinking, lead change, and help them win, engage, and retain customers. Peter's strategy models and frameworks help banks prepare for digital disruption and the future of financial services. He leads Forrester's ongoing digital banking benchmark research, a series of assessments covering companies' online banking, tablet banking, mobile banking, and digital sales efforts. This includes a recent global mobile banking benchmark that reviewed 41 banks across 13 countries and four continents.

Steve Luong, Director, Product Marketing - Kony, Inc.


As Director of Product Marketing at Kony, Steven Luong is focused on delivering exceptional mobile experiences for customers. Steve is a technology veteran with experience in brand management, product marketing, strategy and marketing operations. He has held various leadership roles focused on mobile applications, information management, endpoint backup, file sync & share and server hardware solutions.