Everyone is talking about digital transformation, but the dominant conversations are about the businesses embarking on it and the technology that is driving it. Where are the customers amid all this organizational change, cultural pivots and digital renovations?
The Kony Digital Experience Index is a global benchmark that assesses global digital transformation investment strategies against customer priorities. This report sets out the key findings by region and across four key verticals and uses the data from the global study to create an index that gets underneath the drivers of success of the highest performing businesses, vertical and regions.
Ultimately, the report identifies six key steps to set a new agenda for driving improved return on investment from future digital investment.