Transforming the future of digital banking

Umpqua Bank: Adding a Human Touch to Digital Banking

Winner of the Celent Model Bank 2019 Award for Customer Engagement

In late 2018, Umpqua Bank launched Go-To, a Human Digital Banking platform that blends technology with specially trained bankers to create a personal banking experience for all customers - regardless of income or assets.

Umpqua's initiative demonstrates that remaining relevant and adding value requires much more than technology.  In this case study, learn:

  • How to cultivate exquisitely personalized digital-first customer relationships
  • How to overcome barriers to engender firm-wide change
  • What to expect if your bank invests in growing advisory trust among your customers
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